“Conspicuous Conservation” — Why Distinctive Electric Vehicles Are Critical To Attracting Early Adopter Buyers
In my article “12 Factors That Will Limit Chevy Bolt Sales In The US (Part 2),” I outlined a number of image and perception problems — including design, brand, and positioning issues — that would limit Bolt sales among early adopters, especially in key green-leaning West Coast and East Coast markets of the US.